Get value for the money you spend on driving traffic to your website. Make sure all visitors get what they came for.
The next level of great customer service is to help the customer before they know they need it. Reach out proactively and offer help based on their website behavior.
Make your website your best salesperson. Higher conversion rates. More items per customer. Higher value per item.
Do you have a new product guide that you want to share? A new login option for returning customers? Let them know!