To live up to that part, we need to have a product range that matches it and tools that make it possible for us to provide customers with the same level of expert advice as a physical store.
Narrowing down the search to reduce choice overload and make it easier for customers to make well-informed decisions.
Turn technical filters of running shoes into more relatable questions. E.g. Heeldrop --> "How do you land when you run?"
Based on the answers, create and provide a product recommendation with product-to-customer-fit information.
The ebbot team has been very keen on taking our suggestions and ideas into account and has customized the solution when needed.