A love story between a robot and one of the best customer service teams in Sweden.

It was just a couple of weeks until Black Friday week 2021 when the bot project with Nelly.com started. From the start, Nelly was very dedicated to not only create something that would help them take the load off at a time where support volumes are extremely high. They also saw value in using a next generation support tool as a way to build brand, putting a lot of effort in the bot's tonality.

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